Website for Cesare Zavattini’s Works: Digitizing and Dynamizing a Personal Audiovisual Archive:

Nicola Maria Dusi; Antonella Capalbi; Maria Doina Mareggini; Mauro  Salvador

doi:10.6092/issn.2280-9481/13059

Authors

Nicola Dusi University of Modena and Reggio Emilia http://orcid.org/0000-0001-9547-0184

Nicola Dusi, PhD in Semiotics, is Associate professor of Media Semiotics at the University of Modena and Reggio Emilia (Italy), Department of Communication and Economics. He is the author of the books: Il cinema come traduzione (Utet, 2003); Dal cinema ai media digitali (Mimesis, 2014); Contromisure. Trasposizioni e intermedialità (Mimesis, 2015); Capire le serie TV. Generi, stili, pratiche (with G. Grignaffini, Carocci, 2020).
Antonella Capalbi University of Modena and Reggio Emilia

Antonella Capalbi, PhD in Work, Development and Innovation at University of Modena and Reggio Emilia. She is currently working on a research project about the application of platforming to cultural and creative industries, with particular reference to the audiovisual industry.
Maria Doina Mareggini University of Modena and Reggio Emilia

Maria Doina Mareggini is a PhD Candidate in Work, Development and Innovation 4.0 at the Marco Biagi's Foundation, University of Modena and Reggio Emilia. Her exploratory research investigates the macro-themes "work" and "women representation" in movies, opening to the current production studies and from a socio-semiotic perspective.
Mauro Salvador University of Modena and Reggio Emilia

Mauro Salvador holds a Ph.D. in Communication Culture. He has written various academic essays and books on game studies, on gamification processes and on the spreading influence of games in media environments. He is Adjunct Professor at the University of Bologna and at the University of Modena and Reggio Emilia. He works as a game designer with the Dotventi Collective and he teaches Game Design at the Event Horizon School of Digital Art.

DOI:

https://doi.org/10.6092/issn.2280-9481/13059

Keywords:

Digitization, Personal Archives, Platform Design, Game Design, Zavattini Archive

Abstract

Digitization has been changing the methods of production, distribution and use of written and audiovisual products, according to a process of “platformization” (Van Dijck, Poell, de Waal 2018). Following the “network society” model (Castells 1996), platforms, as creative ecosystems (Montanari 2018) and medial ecosystems (Pescatore, Innocenti 2011), have introduced a new mindset that connects producers and consumers within a digital environment, breaking down space-time barriers, controlling data and simplifying the supply chain (Nasta and Pirolo, 2017). So even the audiovisual field has undergone a transition to companies with a service provider role, following a user-based model that feeds different forms of participation and spreadability through intermediality and storytelling (Abercrombie and Longhurst, 1998; Jenkins, Ford, Green 2013).The project of digitization of written material of the Zavattini Archive (Biblioteca Panizzi, Reggio Emilia) starts from a productive theoretical (and methodological) intersection between platform design and game design. As we will see, the paradigm shift that platform design has brought resembles certain characteristics of the “play” experience. The concepts of collaboration and intermediation lead to a rethinking of users as pivotal and at the centre, not only regarding their user experience (as in certain types of digital games) but also in the production of various types of content (as in platforms), leading to asynchronous collective experiences, whether they are related to gaming or to participating in platforms.

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