The Moving Images in the Fashion Exhibitions: The Fendi Studios Case

Abstract

This essay investigates the role moving images play in fashion shows, analyzing the case of Fendi Studios, an exhibition organized at the Palazzo della Civiltà Italiana in Rome between October 2017 and July 2018. The essay reflects on the different presentations of moving images in the show. Firstly, it discusses the short circuits created by the sequences in the original film, which are visible on small screens, and the concreteness of the clothes, which seem to break out from the projected images. Secondly, the focus turns to consider the relationship between the cinematographic devices and the audience members as participants. The visitors are called upon to interact with the devices, which make them an integral part of the moving image. The conclusion of the show is marked by a traditional cinematographic projection. At the end of the essay, some considerations are formulated on how, thanks to social networks, the amateur moving image has managed to overcome the spatial boundaries of the exhibition.