Lo squalo, le strategie di marketing della Universal e la costruzione della “jawsmania”

Authors

  • Elizabeth Castaldo-Lundén Stockholms Universitet

DOI:

https://doi.org/10.6092/issn.2280-9481/6967

Keywords:

Jaws, Steven Spielberg, marketing

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Published

2015-03-01

How to Cite

Castaldo-Lundén, E. (2015). Lo squalo, le strategie di marketing della Universal e la costruzione della “jawsmania”. Cinergie – Il Cinema E Le Altre Arti, 4(7), 27–35. https://doi.org/10.6092/issn.2280-9481/6967

Issue

No. 7 (2015)

Section

Special

License

Copyright (c) 2017 Elizabeth Castaldo-Lundén

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